PSA is short for Public Service Announcement. I was selected to be one of five young directors to produce a 3 minute PSA that will be screened on Astro from August to September this year. The five PSAs will then be considered by a panel of judges for several awards on the 25th of September.
I know it's too early to reflect (because I haven't even started making the video yet) but it was only last year that I told Bapak "Afiq nak sangat buat iklan merdeka." I STILL can't believe the fact that my commercial video will be aired in two months time!
Now that I have the opportunity to show the country what I can do, I better make a commercial video so memorable that people will talk about it for years to come. And that, my friend, is the root of my recent episodes of headache . I'm still reeling from Shock and Excitement that their dear friends: Expectations and Pressure decided to come and visit.
One of my all time favourite commercial video is the infamous Axion commercial. You know... the one that starts with "Mari tuan-puan dengar ini cerita..." I'm thinking of using the art of pantun to narrate the commercial video and have the whole video told like a storybook because my target audience are children from the age of 5-14.
I also need actors.
I need a chinese girl (7-9 years old) and an elderly chinese woman (60-75 years old). I also need a dozen extras but I'll specify their stats later.
But most importantly, I need this idea to work!