Telco Sentiments

Been busy with university registration and stuff...

One uncle had once told me to switch to Celcom because it's a malay company. A malay company. And Digi's a Jewish company. And Maxis and Ho'link (as pronounced by Siti) are Indian companies.

Sentiments.

True. Very true. But it's really very weird when we get down to business and the business I'm talking about is BigBucks Telco Commercialism. They're all about advertising their brand, positively everywhere to anyone. And woohoo-jolly-meat-slacker-slap-me, it's all good. What's not good is perhaps the contradicting reality of the much spoken sentiment.

Digi for starters had used its flat rate as its forte as they would charge our calls in a static price. This of course is a great move as we could plan our calls more ardently. The advertisment KuBersamaMu is rather yellow. Just Fat. And Yellow. And Chinese. No comment. I would love to see a fat yellow indian for a change. Its telly commercial is rather rooted and local. But still chinese. You know what? Chinese has always been the tell-tale example of quality spending. So I rest my case.

Hotlink's rate is amazingly confusing, confusingly fun. It's like a game by itself, except that you'll be spending a whole lot of money that revolves around edges and corners, and pitts. And when the month comes to the end, you'll sulk over how much you'd spent. Like a spiritually wounded otaku gamer. The advertisment is locally relatable and very TeenyBopish. Dekat KL free hair, dekat Terengganu pakai tudung. They don't really hit the spot when it comes to their telly commercial. All in all, you'll have no idea that it is runned by an Indian.

Celcom's is Bangbangboom (<--note that it's a song by the Moffats). Loud and expressive. Its call rates rockets and sinks. Boinkboink. Celcom is a wise choice for consumers who has no concern of their mobile phone expenditure because it has so many things to offer and it could possibly ease your life a bit but squeeze your pocket as you go along with it. Like a temple monkey. Its advertisment is extremely expensive. Good branding lah but take a better look at it and you'll realize that it's very orangputeh oriented. You know how malays just adore orangputeh lookalikes or orangputeh themselves. (otak masih dijajah) So yes, very malay. Very typical. You know how malay consumers are amiable suckers. So there you go.

Sentiments. Can't live without it.